Thursday, December 31, 2009

New You for the New Year - Part I: Vitamins


Well, it’s that time of year again. You know the time.

You were reminded of it as you cinched up that new Christmas belt that was your size last year.

And again when you bent over to lace up the freshly unwrapped sneakers and realized high-tops would have been an excellent idea to avoid having to reach quite that far.

OK. We all need to get back in shape. It’s the same resolution every year, but this time let’s not savage ourselves and make it our own Day of Atonement; let’s just get to it – shall we?

Let’s also keep it simple. My own favorite personal philosophy. Unless you actually enjoy knotty and labyrinthine procedures – like building the space shuttle – there’s really no reason this whole supplement thing needs to get complicated.

How about a basic supplementation plan in three quick installments. This week: vitamins; next week: omega fatty acids, followed by beneficial flora – bacteria we need – in week three. Hang on. Here we go.

Vitamins. There are 13 of them. Take your pick, real or…unreal – as in synthetic.

Grab your bottle of Flinstones there on the counter. Notice it contains “vitamin C.” You then skim to the ingredients and find it does, in fact, contain sodium ascorbate, which many of us recognize as a form of vitamin C.

Not quite so fast, tough guy. Sodium ascorbate is a buffered form of ascorbic acid, which on some level over the years we relate to vitamin C. But neither ascorbic acid nor sodium ascorbate IS vitamin C. Sorry to have to break that to you.

Ascorbic acid is a component of vitamin C, but if you only ingest ascorbic acid, you’re eating what amounts to the outer wrapper of the chemical nutrient we label vitamin C.

Vitamins are tiny bio-chemical complexes, the whole of which are greater than the sum of their parts. Without any one part, the nutritional effectiveness is diminished or lost. Think about it. Do you want the outer ring that holds everything that is vitamin C together or do you want the whole enchilada?

Most of the vitamins found on shelves are of the synthetic variety. Man-made chemical isolates (as in outer ring only) of vitamins that occur naturally. They are cheap to manufacture, market and sell, and they are...well, cheap.

Frankly, when your body gets to a synthetic chemical that purports to be some portion of a vitamin or nutrient, it has no idea what to do with it. And many times, it does absolutely nothing with it, not because it doesn’t want to help you out but because it can’t.

The alternative to the man-made vitamin variety is the natural, whole food vitamin. It is essentially exactly what the name implies. Whole, complete food.

The pure, non-chemical manufacturing process for natural vitaimins involves removing the water and fiber from vitamin-rich plants and then culturing and fermenting the result into a predigested natural food. In addition to recognizing and using the nutrients, your body doesn’t have to supply any “missing links” from its own stores.

You can find a number of natural whole food vitamin selections here. One of the first things you’ll notice is that whole food vitamins are more expensive. A number of factors are at work here.

Distilling natural food and nutrients is a more expensive process. The natural vitamin manufacturers are also outside the major marketing chain of the big three chemical suppliers to the world’s vitamin makers: Hoffman-La Roche, Ltd., a subsidiary of Swiss drug giant Roche Holding AG; BASF AG of Germany and France’s Rhone Poulenc.

Those three companies control over 75 percent of the world market for human and animal vitamins. Talk about your economies of scale. It all boils down to the old adage you get what you pay for.

So chuck the man-made chemical pills called Flintstones and OneADays (both made by Bayer) and get on a good, solid, natural vitamin your body can use.

It’s a good start and won’t hurt at all – not nearly as much as all those situps you’re committing to right about now. Put down that cupcake, cupcake.

Next week: Omega oils.
Copyright ©2009 Jim Mayfield

Friday, December 18, 2009

New Chapter's 5LX Receives Consumer Labs Approval Seal


We are pleased to announce that New Chapter’s Prostate 5LX has been approved by Consumer Labs, which independently tests the quality of health and nutrition products.

Through its independent labs in White Plains, NY, Consumer Labs has been identifying the best – and not quite the best – in health and nutritional products for the last 10 years. Over 12,000 products and 250 brands of almost every type of popular nutritional supplement have been tested at the Consumer Labs facility.

The proprietary formula of Prostate 5LX contains saw palmetto, green tea, stinging nettle, ginger, rosemary and selenium in addition to pumpkin seed oil and extra virgin olive oil.

According to the Prostate Cancer Foundation, prostate cancer will affect one in 38 men between the ages of 40 – 59 and one in 15 in men ages 60 -69. More than 65 percent of all prostate cancers are diagnosed in men over the age of 65. It is the most common form of non-skin cancer in America, the foundation states.

Though the foundation notes that genetic predisposition may play a role in the disease, recent studies also indicate that diet and lifestyle can have a positive effect.

Green tea and omega-3 fatty oils have also been shown to play a beneficial role, and the foundation urges men to attempt to live a healthy lifestyle and to reduce their stress levels with good nutrition and exercise.

At The Organic Affair, we pride ourselves in carrying only the finest in whole food vitamins and supplements. Our manufacturers follow national Good Manufacturing Practices and formulate their products from only the finest and purest ingredients.

Additionally, we know that a vitamin or supplement alone simply will not get the job done. We encourage each of you to research our products and make the changes necessary to become a more healthy, vibrant you.

This latest addition to the Consumer Labs approved products from New Chapter joins the company’s Zyflamend, CalMag Bone Health, Berry Green and TurmericForce nutritional supplements.